Job Description

Why Accountable

Accountable is a new kind of support for substance use recovery and sobriety. Every member is matched with a certified peer recovery coach who has been through recovery themselves, supported by daily breathalyzer monitoring, remote drug testing, and recovery groups, all delivered virtually. People come to us in different ways. For some it's the step down after treatment, when structure falls away and relapse risk peaks. For others it's ancillary support that runs alongside a clinical program, therapy, or 12-step work. And for a growing number it's the first step: they want a different relationship with alcohol and need structure and someone in their corner to build it. The company was founded by people in recovery. More than 10,000 members have come through the program, and coverage is expanding across every payer segment.

The opportunity

You'll be our first dedicated marketing hire, working alongside a national field outreach team, a payor sales team, and founders with a story worth telling. The job is to give Accountable a voice and give the field team an arsenal. You'll own the content calendar end to end, build the collateral our territory managers put in front of discharge planners and clinicians every day, run the marketing side of our conference and event presence, and turn our leaders' expertise into thought leadership people actually read. This is a full-stack role for a strong writer who likes shipping: one week you're ghostwriting a founder's byline, the next you're building an in-service deck, boxing up an event kit, and pulling the numbers on last month's referral-partner newsletter. We're hiring an athlete, not a specialist — and we're hiring for trajectory. You'll be our first marketing hire, and the person who runs this well is the natural leader of the marketing team we'll need as we scale: the budget, the hires, and the function are there to be earned.

The stage we're at

Accountable is a growth-stage company: more than 10,000 members behind us, coverage expanding across payer segments, and a field organization being built right now. That means real ownership — you'll build things that don't exist yet, and your results will be visible. People who perform get more scope, more territory, and more responsibility quickly. We work with urgency because the people who count on us can't wait, and we hold a high bar because the work deserves it.

What you'll do

Content

• Own the content calendar across blog, LinkedIn, and email: plan it, write most of it, and keep it shipping on schedule.
• Write and ghostwrite thought leadership for our founders and clinical leaders — bylines, LinkedIn posts, conference abstracts, and podcast pitches.
• Produce member stories and partner case studies, with consent and privacy handled properly every time. In this space, a story told wrong isn't a marketing miss; it's a harm.
• Run the referral-partner email program: a newsletter worth opening for the discharge planners, clinicians, and community partners in our CRM.

Conferences and field marketing

• Coordinate our conference program end to end. The Director of Outreach decides which national events matter and the state managers pick the regional ones; you make them happen: registrations, sponsorship agreements, booth reservations, kit shipping, travel blocks, staffing schedules, and the budget tracking behind all of it.
• Own the marketing side of every event: booth kits, sponsorship deliverables, speaker materials, and the follow-up campaigns that turn a conference into accounts.
• Support market launches: when a new territory opens, the territory manager shows up with localized materials, a target-account mailer, and an event plan already in motion.
• Get into the field a few times a quarter. Ride along with territory managers — the collateral gets better when you've watched a discharge planner pick it up.

Collateral and enablement

• Cultivate the collateral library: one-pagers, in-service decks, and leave-behinds tuned to each audience — discharge planners, therapists, families, drug courts, payors — and kept current as coverage expands.
• Be the team's marketing desk: field requests from outreach, payor sales, and clinical, triage them honestly, and turn them around fast. The field team should think of you as a force multiplier, not a bottleneck.
• Keep everything on-brand and compliant: claims we can back, testimonials with consent, materials that respect HIPAA and the sensitivity of this space.

Measurement and operations

• Track what's working: content engagement, event-to-account conversion, newsletter performance, and which materials the field team actually uses. Kill what isn't.
• Keep our public presence current: website content, review responses, directory listings, and social profiles.
• Manage freelance writers, designers, and agencies when the work exceeds one person — you own quality and deadlines either way.

What success looks like

• Month 1: content calendar live and shipping weekly; collateral library audited and the top five pieces rebuilt; first founder byline placed.
• Month 3: every territory launch supported with localized materials; referral-partner newsletter running with open rates you're proud of; event playbook written and used at two conferences.
• Month 6: the field team says marketing makes their job easier; content has a measurable line to referral accounts; leadership is visibly present in the industry conversation — and you've built the case for what marketing hires next.

Who you are

• 4+ years in marketing with real ownership of a content calendar — you've planned it, written it, shipped it, and answered for it.
• Experience in a high paced start up environment. 
• A generalist on purpose. You've deliberately collected range — writing, events, design, analytics — because you want to run a function someday, not a channel.
• A strong writer first. You can move between a clinical audience, a family audience, and a LinkedIn feed without the seams showing, and you have samples to prove it.
• You've ghostwritten for executives or leaders and kept their voice, not yours.
• You've coordinated conferences yourself — registrations, sponsorships, shipping, staffing, budgets — and the follow-up that makes them pay off. Nothing about a booth arriving late surprises you anymore.
• Scrappy with tools: Canva or Adobe for production-grade collateral, an email platform, a CMS, and enough spreadsheet skill to report on your own work.
• Service mindset without being a pushover — you triage requests by impact, say no with a reason, and deliver what you commit to.
• Healthcare, behavioral health, or another regulated space in your background, or the judgment to write carefully in one. You understand consent, privacy, and why we never sensationalize recovery.
• Ability to leverage AI as a force multiplier. 
• Behavioral health or SUD treatment marketing experience specifically.

Nice to have

• Basic SEO and website analytics fluency.
• Design skills beyond templates — you can take a one-pager from blank page to print-ready.
• Personal or family recovery experience. Valued here, never required.

Benefits & logistics

• $80,000 - $100,000 + equity
• Competitive medical, dental, and vision; PTO

Accountable is an equal opportunity employer. We celebrate recovery in all its forms and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or recovery status. People in recovery are strongly encouraged to apply.

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