Job Description

Core Positioning: Drive strategic penetration and channel expansion of adult wellness products in Japan, leading breakthrough growth in this high-potential market. This position is based in the Japan.

Core Responsibilities
1. Japan Market Breakthrough
Develop and execute a 3-year Japan market penetration plan, establishing a robust physical channel network across key metropolitan areas (e.g., Tokyo, Osaka) including 20+ drugstores, sex toy specialty stores, and convenience retailers within 6 months.
Conduct monthly competitive intelligence analysis on local leaders , delivering actionable differentiation strategies to outperform competitors in channel placement and pricing.
2. Omnichannel Ecosystem Development
Build an integrated sales matrix spanning e-commerce (Amazon Japan, Rakuten), offline experience stores, and smart vending machines. Lead exclusive partnership negotiations with top-tier chains such as LOFT and Don Quijote.
Source and collaborate with Japanese OEM manufacturers to co-develop customized products (e.g., JWPA-certified smart sex toys tailored to local preferences).
3. Localized Operations Excellence
Assemble a Japanese-speaking customer service team and redesign packaging/instruction manuals to align with cultural preferences, incorporating AR virtual try-on functionality for enhanced user engagement.
Plan quarterly experiential marketing events (e.g., ""Shibuya Intimacy Tech Expo"") and partner with KOLs/influencers to drive immersive brand experiences.
4. Compliance & Risk Control
Establish a Japan-specific compliance SOP framework, ensuring full adherence to the Business Entertainment Law, Pharmaceutical Affairs Law, and local advertising guidelines."

Job Tags

Full time, Local area

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